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World Series Game 7 Captures 51M Viewers Across the US, Canadian and Japan Markets.

The thrilling extended matchup where the Dodgers beat the Toronto Blue Jays 5-4 averaged a total over 50 million watchers in the United States, Canadian, and Japan territories. MLB reported this is the highest-rated Fall Classic Game 7 since the 1991 contest between the Minnesota Twins and Braves.

Broadcast Ratings Breakdown

The Saturday memorable contest secured 27.33M viewers on Fox networks, its Spanish-language channel and Fox’s streaming platforms. Per Nielsen, it was the second most-watched program of the previous week.

It additionally stands as the most-watched World Series game since the 2017 Game 7 between the Dodgers and Astros, which drew 29.07 million. This marks a sixteen percent improvement over the previous Game 7 featuring the Nationals and Astros, which drew 23.19 million viewers.

In the weekly rankings, Game 6 ranked 4th, the fourth game was seventh, Game 5 was eighth, and Game 3 landed in thirteenth place.

Global Audience Figures

In the Canadian market, the climactic game recorded 11.6 million viewers on the Sportsnet network and the French-language TVA Sports. This was the highest-rated English program in the country after the 2010 Winter Olympics.

In Japan, where the deciding contest began at 9 PM local time, it drew 12M. This followed last Friday’s Game 6 – in which Fall Classic Most Valuable Player Yoshinobu Yamamoto allowed a single run in six frames – averaged over 13 million spectators, making it the most-watched Fall Classic game on a sole broadcaster in the country.

Series Totals and Patterns

The entire seven-game World Series drew 15.71M audience members on Fox, a two percent increase from the previous year’s Dodgers versus Yankees series. This represents the first time since 2015 and 2016 that the World Series has seen audience increases for two consecutive seasons.

Counting the Game 1 broadcast on Univision, the total US average reached 16.1 million. The total Fall Classic average in the Japanese market was 9.7 million and 8.1M in the Canadian market.

The full MLB Postseason on Fox and its sister channels averaged 8.09M watchers, an 8% increase over the previous year and the network’s best postseason ratings since the 2017 season.

MLB reported that the World Series was broadcast in over 200 countries and territories by forty-four broadcasting partners in 16 various tongues.

MF
Written by

Matthew Flores

James Whitfield is a market analyst with 15 years of experience in UK market research and strategy.

Market Solutions UK

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